5 Reasons to Have a Website For Your Business
After bidding on a recent web design project, the potential client decided to hold off on creating the web-site in favor or other marketing avenues that would produce a more ‘immediate impact.’ The current economic slow-down was a major factor in the decision. Perhaps you are facing the same decision in your business, as the economic downturn puts the squeeze on your bottom line.
I thought it was worth a post, since there are still business owners out there who don’t understand the vitally important role a website plays in the success of any given business. I can’t say it any plainer than this: if you own a business, and do not have a well designed website leveraging all the web has to offer, then you are hurting your business!
I think most savvy business owners understand this, but it won’t hurt to list a few very good reasons why you need a web-site, yesterday! So, without further ado, and owing greatly to common sense and many other great articles available online, here are my top 5 reasons for having a website for your business:
1. Money: Business is being done online. Believe it or not, people go online and buy stuff. A LOT of people. And they buy a LOT of stuff. If you are not online, they will find your products and services from another company.
2. Search: The internet is the go-to place for information. Your potential customers are looking for more information online about products and services that you offer. They may even be looking for you specifically (and instead they find your competitors when doing local searches). Wikipedia says Google was doing 400 million queries a day… in 2006! Without a website you are not attracting these internet savvy customers.
3. Convienance. The internet is a great way to find what you want, and find it NOW. You can make it easier for both potential customers (that you didn’t even know existed, or would never otherwise attract), and your existing customers, to find what they are looking for from you, without having to call you, run down to your store front, and without having to wait. This can save you time, and it’s a great way to build loyalty with existing customers as well.
4. 24/7 Salesperson. A well designed website that is attracting search engine traffic will produce more bang for your buck than any other marketing tool, attract global traffic, and make things happen for your business every hour of every day. A website is the best return on investment you will ever make.
5. Credibility. The internet is the great equalizer. A start-up can look like one of the big boys. A great website doesn’t have to be expensive, and it makes your business legitimate.
So, there’s a few good reasons – and there are plenty more. Don’t miss out on the myriad of ways a website can help grow your business. You can’t afford NOT to have a great online presence. Need a site, or need to improve your existing one? Shoot me an email – I’m here to help.